ERTRS · BizHub · DOME — 2 enterprise clients — $48/month infrastructure
The Non-Technical Founder's Build System is the exact 8-stage framework, 40+ tested prompts, and every architecture decision used in those builds — documented so any founder can replicate it.
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Every non-technical founder hits the same five walls. Not lack of vision — lack of the system to execute it.
£5,000–£40,000 for an MVP. Months of back-and-forth. You can't verify the work. You can't change direction without another invoice.
PostgreSQL or MongoDB? Railway or Vercel? REST or GraphQL? Every decision is a dependency you don't understand — so you defer to whoever you're paying.
ChatGPT can write code. Claude can build features. But nobody shows you the architecture behind the prompts — or the order in which decisions must be made.
Picking the wrong deployment platform, missing a DNS record, using the wrong auth approach — none of these look like technical problems until they stop everything.
A developer tells you the API is ready. You have no way to know if that's true, what it means, or whether it will hold under real usage.
No documented system. No reusable prompts. No architecture template. Each product is a new education instead of an iteration on what already works.
Claude Code — Anthropic's AI coding agent — writes, tests, and deploys production software. Your job is to give it the right decisions in the right order. That is a learnable, documentable, repeatable system.
Not a tutorial. Not theory. This is the operational system extracted from building ERTRS, BizHub, and DOME — three live products with paying clients, running on $48/month of infrastructure. Every stage contains the decisions, the prompts, and the verification steps used in the actual builds.
If you have Claude Pro and follow this system, you have everything you need to take a product from idea to deployed SaaS. The Day Zero Setup Guide, the Prompt Database, and the Security Checklist are included — they are the companion materials that make each stage executable.
Every stage builds on the previous one. Skipping any stage creates a problem that surfaces later and costs more to fix.
Validate the market before touching any tool. The 4-signal validation framework that filters real opportunities from assumptions. What to check, what the data must show, and when to proceed.
12 accounts created in the correct order. DNS fully configured — SPF, DKIM, DMARC verified. Legal entity in place. Payment processing active. Every step skipped here becomes a blocker in Stage 4.
The decisions made before any code is written — database choice, API structure, auth approach, deployment platform. These cannot be changed later without rewriting everything. Make them correctly once.
How to direct Claude Code to build production-quality features. The prompt structures that work. The watch-fors that prevent compounding errors. How to verify output without reading code.
How to verify a feature works before it reaches a client. The exact tests to run, what failure looks like, and how to communicate issues back to the AI agent for resolution.
Deploying to Railway with automatic GitHub integration. Environment variables. Database migrations. The deployment checklist used before every production push across ERTRS, BizHub, and DOME.
Getting from "built" to "paying client" — the onboarding process, how to handle the first client demo, and the retention moves that convert a trial to a contract.
How to run a feedback cycle that feeds back into the build system. Feature prioritisation without a product team. How to scope the next build from what the first one taught you.
Each companion document is built to execute a specific stage. Together they take you from zero infrastructure to deployed product.
The 8-stage core framework. Every decision, every principle, every verified approach extracted from three live builds.
12 accounts in exact order, complete DNS configuration, legal structure, and a master checklist. The setup that Stage 4 depends on.
40+ tested prompt cards from real build sessions. Each card: when to use, exact structure, sanitised example, and what to watch for.
72 checkboxes across 10 sections — domain, hosting, email, payments, data, APIs, devices. Built for founders with no IT team.
These are not projections. They are from the infrastructure billing dashboards and client contracts of ERTRS Inc.
No. The Build System was created specifically because technical knowledge is not the bottleneck — knowing what decisions to make and in what order is. If you can use Google and follow a structured guide, you have everything required.
Claude Code is Anthropic's AI coding agent — it writes, tests, and deploys code based on your instructions. It requires a Claude Pro subscription at minimum ($20/month). The Build System requires Claude Pro to execute. This cost is included in the $48/month infrastructure total referenced throughout the system.
Tutorials show you how individual features work. This system documents the architecture decisions that determine whether your product works at all — database choice, auth approach, deployment platform, DNS configuration, legal structure. These decisions are made before any code is written and cannot easily be undone. No tutorial covers them in a structured, ordered way from real production builds.
Stage 1 and 2 (validation and Day Zero setup) take approximately one week. The first working version of a product typically emerges within 3–4 weeks of reaching Stage 4. The 60-day timeline to a first paying client is documented from the ERTRS build — results will vary based on product complexity and the hours you invest.
The architecture principles, prompt structures, and stage-by-stage decisions are durable — they're based on how production software is built, not on any platform's current UI. Specific account setup steps (URLs, interface locations) may shift with platform updates. Updated versions of the guide will be released as the system develops, and purchasers at this price will be notified.
The system has been applied to clinical SaaS, business intelligence, and property management — three different problem domains. The framework is product-agnostic at the architecture level. If you work through it genuinely and find it does not apply to your situation, contact us within 30 days for a full refund.
Price increases with each update. Current version: April 2026.
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Go through every stage. Apply the system. If after 30 days you do not believe this was worth the price, email us for a full refund. No forms. No calls. No questions. The risk is ours.
Three SaaS products. Two enterprise clients. Sixty days. $48/month. The system that produced those numbers is documented in full and available now for $97.
Get the Build System — $97 →30-day guarantee · Instant access · Price increases with next update